Privacy policy

PRIVACY POLICY

Last updated: May 22, 2026

This Privacy Policy describes how Stay Dark Apparel, operated by Németh Dániel EV. (“we”, “us”, “our”), collects, uses, and discloses personal information when you visit, use, or make a purchase from our website (the “Services”).

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of your rights, you can contact us at:

E-mail: staydarkapparel@gmail.com
Mailing address: 1035 Budapest, Derű utca 2/A Fszt., Hungary

1. PERSONAL INFORMATION WE COLLECT

When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you.

Depending on how you interact with the Services, we may collect the following categories of personal information:

- Contact details, including your name, email address, phone number, billing address, and shipping address.
- Order information, including items you view, place in your cart, purchase, return, exchange, or cancel, and your order history.
- Payment information, including payment confirmation and limited payment details necessary to complete your transaction. Full payment card details are processed by our payment providers and are not fully stored by us.
- Account information, if you choose to create an account, including your login details, preferences, and account settings.
- Communication information, including information you send to us by email, contact form, customer support, or messaging tools.
- Device and usage information, including your IP address, browser type, device type, operating system, and information about how you interact with the Services.
- Cookie and similar tracking information, including information about your browsing activity, preferences, and interactions with the Services.
- Inferences drawn from the information above, to help us understand shopping preferences and improve the Services.

2. HOW WE COLLECT PERSONAL INFORMATION

We collect personal information directly from you, automatically through the Services, and from our service providers and partners.

We collect information directly from you when you place an order, create or use an account, contact us, submit a review, subscribe where available, or otherwise interact with the Services.

We collect information automatically through cookies and similar technologies when you browse the Services.

We also receive information from service providers that help us operate the Services, including Shopify, payment processors, Billingo, Printful, and customer support tools.

3. HOW WE USE PERSONAL INFORMATION

We use personal information to provide, operate, and improve the Services; process payments; fulfill and ship orders; manage your account; process returns, exchanges, and refunds; provide customer support; communicate with you about your orders, account, or inquiries; send service-related notifications; prevent fraud; maintain security; comply with legal and accounting obligations; analyze performance; and improve the customer experience.

We do not currently send marketing emails or SMS messages unless you separately opt in where required by law.

4. HOW WE SHARE PERSONAL INFORMATION

We may share personal information only as needed to operate our business and provide the Services.

This may include sharing with:
- Shopify, which hosts our store and provides related ecommerce and customer account functionality;
- Printful, which manufactures, packs, and fulfills our products;
- Billingo, which helps us issue invoices and maintain accounting records;
- payment providers, including Shopify Payments and any other payment method shown at checkout;
- shipping and delivery providers, to deliver your orders;
- customer support and messaging tools;
- analytics, security, and fraud prevention services;
- legal or regulatory authorities, when required by law or to protect our rights, users, or others;
- and other third parties when you direct us to do so or give us consent.

5. RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services.

We also use Shopify Network Intelligence, which may allow Shopify to use customer data together with other Shopify data to help provide enhanced services, including product improvement, ad targeting, and personalization, in accordance with Shopify’s terms.

6. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to keep the Services functioning properly, remember your preferences, analyze traffic and performance, understand how visitors use the Services, support security and fraud prevention, and, where permitted, support personalization and advertising.

Where required by law, we use a cookie banner or similar consent mechanism so that you can manage your preferences.

You can also change your browser settings to block or delete cookies, but some parts of the Services may not function properly if you do so.

7. CUSTOMER ACCOUNTS

You may be able to browse and purchase from our store without creating an account, unless account creation is required for a particular feature or order flow.

If you create an account, we may process your name, email address, login details, preferences, order history, and related account information.

8. MESSAGING AND CUSTOMER SUPPORT

If you contact us through our contact page, email, or Shopify messaging tools, we may store and process the information you provide, including your name, email address, phone number, order information, and the content of your message, so that we can respond to you and keep a record of support interactions.

9. REVIEWS AND USER CONTENT

If we enable reviews or other user-generated content features, any information you submit through those features may be processed and displayed in connection with your account, order, or review, subject to the rules of the relevant app or service.

10. DATA RETENTION

We keep personal information only for as long as necessary to provide the Services, fulfill orders, process returns, refunds, and exchanges, maintain account records, provide customer support, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements.

In practice, order and accounting records may be retained for the period required by applicable law.

11. INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside the country where you live, including outside the European Economic Area.

If we transfer personal information out of the EEA, we rely on appropriate safeguards permitted by law, such as Standard Contractual Clauses or equivalent transfer mechanisms, unless the destination country has been recognized as providing an adequate level of protection.

12. YOUR RIGHTS

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

- the right to access your personal information;
- the right to correct inaccurate personal information;
- the right to delete your personal information;
- the right to restrict or object to certain processing;
- the right to data portability;
- the right to withdraw consent where processing is based on consent;
- the right to opt out of marketing communications at any time.

If you are in the European Economic Area or the United Kingdom, you may have additional rights under applicable law.

To exercise any of these rights, please contact us at staydarkapparel@gmail.com.

We may need to verify your identity before responding to your request.

13. COMPLAINTS

If you have concerns about how we process your personal information, please contact us first using the contact details above so we can try to resolve the issue.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

14. CHILDREN’S DATA

The Services are not intended for children, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us at staydarkapparel@gmail.com so that we can delete it.

15. THIRD-PARTY WEBSITES

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, security, or content of those third-party sites. Please review their privacy policies before providing them with any personal information.

Our store may use third-party marketing and analytics tools, including TikTok Pixel and Meta Pixel, to help measure advertising performance, optimize campaigns, and improve customer experience. These tools may collect information about browsing behavior, device data, and purchase-related events on our website.

16. SECURITY

No security system is perfect, and we cannot guarantee absolute security.

We use reasonable administrative, technical, and organizational measures designed to protect your personal information.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs.

We will post the updated version on this page and update the “Last updated” date above.

18. CONTACT

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, contact us at:

Stay Dark Apparel
Operated by Németh Dániel EV.
E-mail: staydarkapparel@gmail.com
Mailing address: 1035 Budapest, Derű utca 2/A Fszt., Hungary